OK, I really got into last night’s episode of Lost, “What They Died For”. It was a great set-up episode for what is hopefully a banging conclusion to one of my favorite shows on TV. Pacing wise, I’m trying to hold on to faith that the sideways world has a point, because it seems like there still isn’t any importance to it, even this late in the game. In addition, I find it curious that in the time it’s taken Jack and co. to walk to Locke, steal a boat, get captured and released from Widmore, steal a sub and wash ashore, Ben and Richard are still on their way to New Otherton.

But those small quibbles aside, the biggest head scratcher actually came once the final credits rolled. I have to ask, ABC: what was up with the Disney storybook voice in the series finale promo?

I suppose we’ll chalk that up to “we still haven’t figured out how to market this show, even in its final season”. These are the same people, after all, who penned the campaign earlier this season about how “the time for questions is over”. Whoops?

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