If there’s anything I’ve learned over the last 3 years of making Web content, it’s the following two principles:
1. Make your own crap
2. Stop giving your crap away for free
Really, everything else you wanted to know about the Intertubes stems down from those two ideas (and I’ll discuss the 2nd in a future post). So why don’t more content creators do this? Half of what we see linked around online is something that derives its source material from something else, whether it’s a mash-up of two movies, a spoof of a video game, or a special effects short about video game characters infiltrating our world. There’s a reason for this precedent, and I think all of us content devourers are partly to blame. Continue reading →